Leadership Team

RickRief_croppedRick J. Rief, President / CEO

Rick is a St. Louis native, and a graduate of Fontbonne University, with degree’s in Business Finance and Economics.  Prior to starting Med Plus, Rick worked as an institutional bond salesmen and trader with domestic and international financial firms.  Rick managed money for institutional and high net worth investors for more than ten years.

While Rick’s father was fighting cancer in the early 2000’s, Rick became acutely aware of some of the strengths and weaknesses of the home health care providers in the area.  Considering a career change and having an entrepreneurial spirit, Rick believed he could assemble the best team of administrative and clinical staff in the area, and really make a differnce in our communities.  Thus, Med Plus HealthCare was founded.  Starting with only his cell phone and a 400 square foot office, Rick and Med Plus have grown to employ hundreds of employees, with the addition of other service lines to include Hospice, In-Home, Private Duty, and Facility Staffing, and have cared for thousands of patients to date.

Rick is an active member of the Missouri Alliance for Home Care and other regional and national associations to ensure he keeps his finger on the pulse of home health and hospice compliance and regulations.  Rick lives in the St. Louis area with his wife and four children.

“We put our patients’ care and well being at the center of our Med Plus philosophy”.  “We do what we say we are going to do, and what is ordered by our patients’ doctor”. By working so closely together, we are able to give the greatest care possible, by ensuring to follow a specific plan of care that is agreeable to our patients, our patients families, and their physician. We do so by employing the most caring and competent nurses, therapists and staff.  “I’m very proud of our staff’s accomplishments and ongoing success in the local communities we serve”.  Med Plus HealthCare was recognized as one of the Top 500 Home Health Companies in the country in 2012, 2013, 2014, 2015, and 2016.  We look forward to having a conversation about your own home care, hospice, in-home or private duty needs soon.  Please feel free to call Rick directly at the Eureka, MO office at 314-965-7824.

GailReifGail Rief, Administrator – Cape Girardeau

Gail is a 8 year veteran of Med Plus HealthCare, and yes, that is Rick’s mother.  She joined the Med Plus team in 2008, and is heading up our Cape Girardeau home health and hospice teams. Gail received her formal education in southeast, MO, close to where she was born and raised in Jackson, MO.

Previous Experience:  Before opening the Med Plus office in Cape Girardeau, I worked for 25 years as an Office Manager and Business Manager in St. Louis.  I have transitioned many of those skills into running a home health care agency and taking care of people in our community.

I have returned “home” to Jackson, after living in St. Louis for more than 42 years.  It’s great to be back in southeast Missouri, and close to family.  I have two adult sons and now enjoy five grandchildren. I was active in the Police Wives Association in St. Louis when my husband worked for the police force.  I am an avid reader and enjoy sewing.  I love outdoor activities, which includes the grandchildren’s sports functions and cheering on the Cardinals!


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